Unlimited Premium Access CourseFree for Agorapulse subscribers on Large and above plans
Social media training lessons for: Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube plus business strategy lessons. Includes access to our exclusive Facebook Group with additional educational content, live office hours, and more.
Course Outline
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1
Welcome!
- Welcome to the Social Media Manager School!
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2
Facebook
- Facebook 101
- Create a Facebook Page
- Grow Your Facebook Page
- How to Create Successful Facebook Content
- Facebook Groups
- How to Be a Good Community Manager
- Facebook Events
- Group Training: Facebook Groups for Events with Mike Allton
- Facebook Contests
- Daily Facebook Checklist
- Facebook Analytics
- Facebook Business Manager
- Intro to Effective Facebook Advertising
- Facebook Ads Intermediate
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3
Facebook Business Manager
- Facebook Business Manager Explained
- Tour Navigating Business Manager
- How To Set Up Your Business Manager
- Adding People Or Partners To Your Business Manager
- Adding Facebook Pages To Your Business Manager
- Adding Ad Accounts to your Business Manager
- Adding Instagram Accounts to your Business Manager
- Adding Payment Methods To Business Manager
- Accessing Your Pixel In Business Manager
- Latest Changes In Business Manager
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4
Facebook Live
- WHAT IS A FB LIVE
- FB PREMIERE
- WHAT YOU'RE GOING TO LEARN
- OTHER DESTINATIONS
- WHY FB
- HOW
- PLANNING
- WHO
- WHERE AND WHEN
- YOU
- WHY AND WHAT
- LIVE VIDEO STUDIO
- GEAR - WHAT YOU NEED
- COMPUTER SMARTPHONE
- SMARTPHONE GEAR
- COMPUTER GEAR
- Replay and Live Audiences
- Aspects of a Facebook Live Post
- WHAT YOU ARE GOING TO SAY
- Different Facebook Lives - Blast
- Structure & Engagement
- Practice Going Live
- POSTURE
- CONFIDENT LIVE WARMUP FORMULA
- BREATH CONTROL
- PITCH INTEREST
- DICTION AND ENERGY
- HEIGHTENED AUTHENTICITY
- RELAXED BODY
- GETTING OVER THE FEAR OF LIVE
- FACEBOOK LIVE PRODUCER - WHAT AND WHY
- STREAM KEYS
- TITLES & DESCRIPTIONS
- DESTINATIONS
- CROSS-POSTING & GROUP SHARING
- STREAM OPTIONS
- POLLS & QUESTIONS
- GOING LIVE VS SCHEDULING
- WHY USE A TOOL
- RTMP VS API
- DIFFERENT TYPES OF TOOLS
- RESTREAM
- STREAMYARD
- OBS STUDIO
- ECAMM LIVE
- THE 5 PS INTRO
- PLANNING
- PRE-PROMOTION
- PRODUCTION
- POST-PROMOTION
- REPURPOSING
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5
Facebook Messenger Bots
- Dashboard Tour
- Message Tags and Compliance
- Setting up your Messenger Bot
- Lead Delivery Bot
- Growth Tools Final
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6
Instagram
- Instagram 101
- Instagram Professional (Business) Account
- Instagram Creating Successful Content
- Instagram Hashtags
- Instagram Contests
- Instagram Tools
- Instagram Analytics
- Instagram In-App Boost (Promotions)
- Daily Instagram Checklist
- SMMS - IG Profile
- SMMS - Instagram Live
- SMMS - Instagram Hashtags - Feed
- SMMS - How Many IG Stories
- SMMS - Instagram Story Hashtags
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7
LinkedIn
- LinkedIn 101
- LinkedIn Advertising
- LinkedIn Analytics
- LinkedIn Company Pages
- LinkedIn PRO Finder
- Optimizing Your Linkedin Profile
- Using and Managing LinkedIn Groups
- Getting New Leads with LinkedIn
- Creating Content for LinkedIn
- ProFinder Works Masterclass
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8
Twitter
- Twitter 101 (2019)
- Twitter Ads
- Twitter Analytics
- Twitter Checklist Review
- Twitter Content
- Twitter Hashtags
- Twitter Lists
- Twitter Tools
- 3rd Party Analytics Report Sample
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9
YouTube
- YouTube 101
- YouTube Advertising - Intro
- YouTube Analytics
- YouTube Content
- YouTube Daily Checklist
- YouTube Hashtags and Tags
- YouTube Settings and SEO
- YouTube Tools
- YouTube Uploading
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10
Live Streaming on YouTube
- 01-Intro and Why YouTube
- 04-Live Streaming and The Algorithm
- 02-How To Start Live Streaming
- 03-How To Plan Live Streams
- 05-Next Steps
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11
Pinterest
- Pinterest 101
- Pinterest Daily Checklist
- Pinterest Tools
- Pinterest Analytics
- Pinterest Ads Intro
- Keywords on Pinterest
- How to Create Magnetized and Shareable Content for Pinterest
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12
Content Creation
- What shareable content to write
- How to optimize content
- Generate more shares through imagery and video
- How to create an audience before you publish
- Content promotion and editorial
- Other promotion strategies
- Analyzing results
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13
User Generated Content
- Welcome Video - Donna Moritz UGC
- 1 - Intro to UGC (without the Intro video)
- 1 - Welcome + Intro to UGC
- 2 - Why care about UGC as a SMM
- 3 - The 3 Stages of UGC
- 4 - Easy Ways to Get Started with UGC
- 5 - Tools for managing UGC
- 6 - Examples of Smart UGC
- 7 - Next Level UGC
- Wrap up Video
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14
Community Management
- What is a Community Manager?
- How To Build a Community
- Facebook Community Management
- Instagram Community Management
- Instagram Stories for Community Management
- Twitter Chats for Community Management
- Linkedin Community Management
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15
Influencer Marketing
- Neal Schaffer Module 2
- Neal Schaffer Module 4
- Neal Schaffer Module 1
- Neal Schaffer Module 3
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16
Google
- Google 101 and Google My Business
- Google Ads - Intro
- Google Daily Checklist
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17
Social ROI
- Introduction to Social Media ROI
- Social Media Measurement Reports and Tools
- Social Media Measurement Strategies
- Google Analytics 101
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18
Business Building - Module 1
- Finding New Clients at Networking Events
- Finding New Clients by Speaking at Events
- 7 Ways to Get Better Clients
- Listing Your Services on Your Website
- Selling through Your Email List to Find New Clients
- Finding New Clients Using Twitter
- Finding more clients using LinkedIn PRO Finder
- Live Stream to gain more business
- Webinars for you and your clients
- How to Do a Social Media Audit - to bring in MORE clients as a social media consultant
- 3 proven Ways to make more money
- Module 1 Checklist
- Handy Checklist for Networking Events
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19
Business Building - Module 2
- Doing the Work of Managing Clients
- Simple Google Calendar appointments
- Tour of ScheduleOnce with Phyllis Khare
- Amy Porterfield's Ultimate Editorial Guide
- Managing Communication and Expectations
- Matching Client Expectations to Report Types
- Managing Existing Clients - Reports
- 3 Tips to Grow Your Business on Each Social Site
- How to be a Good Community Manager
- Module Two Checklist
- Module 2 Resources
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20
Business Building - Module 3
- Top Tools for Social Media Managers
- Editorial and Social Task Calendars
- Creating a New Google Calendar for Client Management
- Adding tasks to Google Calendar
- How to Use the Marketing Timeline
- Content Curation
- Online Meeting Systems
- Setting Up a Mobile Office
- Module 3 Resources
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21
Business Building - Module 4
- How Much to Charge
- Managing Billing and Invoicing
- How to Start a Business
- One Page Business Plan
- Isaac's Proposal Template Training Video
- Video Contract with Elizabeth
- Module 4 Resources
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22
Social Media Strategies - Local Businesses
- How to Build a Local Business Social Media Strategy
- Social Media Strategy Examples - Workshops and Retreats
- Social Media Strategy Examples - Local Stores and Restaurants
- Social Media Strategy Examples - Realtors
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23
Social Media Strategies - Online Businesses
- How to Build an Online Business Social Media Strategy
- Social Media Strategy Examples - eCommerce
- Social Media Strategy Examples - Strategy for Authors
- Social Media Strategy Examples - Virtual Products
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24
Strategy Training Sessions
- Restaurant Webinar
- Real Estate Webinar
- Influencer Webinar
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25
PREMIUM WEBINARS
- Premium 1 Aug 2019
- Premium 2 Aug 2019
- Premium 3 Aug 2019
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26
Live Video on Periscope
- Is Periscope Still a Thing
- What You Need to Know BEFORE You Get Started
- How To Create Rockin' Scope Titles That People Can't Wait to Click
- How to Get Your First 1000 Followers
- Repurpose Into 50 plus pieces of content
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27
Resources
- How to Earn an Extra $2000 a Month as a Social Media Manager
- Social Media Audit Checklists
- Pricing Calculator for Your Services
- Off-boarding a Client Checklist
- The OFFICIAL Social Media Manager School Quick Start Checklist